Greet to Great - 3 Ways to devotee the Welcome

Are you a specialist of the Welcome?

Hope so.

Because the first words out of your mouth frame the enTire buyer experience.

Consider these two facts:

1. Agreeing to The Wall road Journal from February 17th, 2006, you have less than five seconds to make a first impression.

2. Agreeing to a 2007 article on Hotel Executive, your greeting influences the customer's perception more than any other act of engageMent.

That's how suited your first words are.

With that in mind, let's inspect three ways to specialist the welcome so you can go from Greet to Great.

Phone Greetings

Aaron Jaslow, editor of the networking/marketing publication RainToday, shares a great example. "A house friend once founded a enterprise called Quack Quack Productions. Needless to say, he picked up the phone every day and said, 'Quack, Quack!' I would have paid money to work there and sass the phones like that."

Is your phone greeting that good?

So unique that complete strangers would call just to hear it?

So unique that citizen would want to work there just to use it?

Go From Greet To Great: be unique and unforgettable in less than eight words.

Voice mail Greetings

So you miss a few calls. Big deal. You can still leverage your voice mail as an effective branding and aid tool.

My friend Kenny Golde, filmmaker and owner of Fire Breathing Dragon, Inc., ends his voice mail greeting with, "And don't forget to tell me your favorite movie!"

Callers love it. What's more, they engage. Clients and prospects alike will go on for minutes. They share movie-related stories, favorites and preferences on a daily basis. What a great technique to get to know your callers!

Is your voice mail that good?

So good that your callers don't want to hang up?

So good that it helps you learn buyer preferences?

From Greet To Great: rerecord your voice mail with a question.

Front Door Greetings

In the sell world, greetings are Gold. As a former furniture salesman, I can attest to that!

Here's an exercise: think about your store. Make a list called "Top Ten Most tasteless Greetings Customers Expect to Hear."

Then make sure Nobody uses any of them.

Fact: the most effective way to capture customers' concentration is to break their patterns.

The store at which I sold furniture was nuts. City Liquidators had three floors of couches, coffee and craziness. So, I would advent customers as they walked in the door and say, "Welcome to the circus!"

And they loved it.

Is your greeting unexpected?

So unexpected that customers stop in their tracks?

So unexpected that customers are instantly made comfortable?

From Greet To Great: when you break a pattern, you make a sale.

Let Me Ask Ya This...

Are you a specialist of the Welcome?

Let Me advise This...

Brainstorm three new greetings for your phone, voicemail and storefront.

---